iLM Beauty Privacy Policy
Last updated: 1 May 2026
At iLM Beauty, we respect your privacy and are committed to protecting your personal information.
This Privacy Policy explains how we collect, use, store and protect your personal data when you visit our website, place an order, contact us, sign up to our emails or interact with iLM Beauty online.
If you have any questions about this Privacy Policy or how we use your personal information, please contact us at:
iLM Beauty Customer Care
Email: hello@ilmbeauty.com
Who We Are
This website is operated by iLM Beauty.
For the purposes of UK data protection law, iLM Beauty is the data controller of the personal information you provide to us. This means we decide how and why your personal information is used.
What Personal Information We Collect
We may collect and use the following types of personal information:
Information you provide when placing an order
This may include:
your name
billing address
delivery address
email address
telephone number
order details
payment confirmation details
any notes or information you provide with your order
We do not directly store your full card details. Payments are processed securely by our payment provider.
Information you provide when contacting us
If you email us or contact us through our website, we may collect:
your name
email address
order number
any information you include in your message
photographs or evidence you send in relation to damaged, faulty or incorrect items
Information you provide when signing up to marketing
If you sign up to receive emails from iLM Beauty, we may collect:
your name
email address
marketing preferences
consent records
email engagement information, such as whether emails have been opened or clicked
Website and technical information
When you use our website, we may collect limited technical information, including:
IP address
browser type
device type
pages visited
time spent on the website
how you arrived at the website
cookie and analytics information
This helps us understand how customers use our website and improve the shopping experience.
How We Use Your Personal Information
We only use your personal information where we have a lawful reason to do so under UK data protection law.
We may use your information in the following ways:
To process and deliver your order
We use your name, delivery address, billing address, email address, telephone number and order details so we can process your purchase, prepare your order, arrange delivery and send order updates.
Our lawful basis for this is contract, because we need this information to fulfil your order.
To take payment and help prevent fraud
We use order details, billing information and payment confirmation details to process your payment securely and protect our business and customers from fraudulent activity.
Our lawful basis for this is contract and legitimate interests.
To send order updates
We use your name, email address and order details to send confirmation emails, dispatch updates and important information about your order.
Our lawful basis for this is contract.
To respond to customer service enquiries
We use your name, email address, order number and any information you include in your message so we can respond to your enquiry and help resolve any issue.
Our lawful basis for this is legitimate interests, because it is necessary for us to provide customer care and support.
To deal with returns, refunds, damaged or faulty items
We may use your order details, correspondence and any photographs you send us to manage returns, refunds, damaged items, faulty products or incorrect orders.
Our lawful basis for this is contract, legal obligation and legitimate interests.
To keep business and tax records
We keep certain order, transaction and payment records so we can meet our accounting, tax and legal responsibilities.
Our lawful basis for this is legal obligation.
To improve our website and customer experience
We may use website usage information, analytics data and customer feedback to help us understand how customers use our website and improve the shopping experience.
Our lawful basis for this is legitimate interests, or consent where the law requires consent for certain cookies or tracking technologies.
To send marketing emails
We may use your name, email address and marketing preferences to send you emails about iLM Beauty products, offers, launches and updates.
Our lawful basis is usually consent, or the soft opt-in where this is legally allowed for existing customers.
You can unsubscribe from marketing emails at any time.
To protect our website and business
We may use technical data, order data and fraud indicators to keep our website secure, prevent misuse and protect iLM Beauty from unlawful activity.
Our lawful basis for this is legitimate interests.
Marketing Emails
We will only send you marketing emails where we are allowed to do so by law.
This may be because:
you have signed up to receive marketing emails from iLM Beauty; or
you have bought from us before and we are contacting you about similar iLM Beauty products, where this is legally allowed.
You can unsubscribe from marketing emails at any time by clicking the unsubscribe link in our emails or by contacting us at:
We will not sell your personal information to third parties for marketing purposes.
Cookies and Website Tracking
Our website may use cookies and similar technologies to help the website work properly, improve your shopping experience, analyse website traffic and support marketing activity.
Cookies may be used for:
essential website functions
shopping basket and checkout features
website analytics
performance monitoring
remembering preferences
advertising or retargeting, where used
Where required by law, we will ask for your consent before using non-essential cookies.
You can usually change your cookie preferences through the cookie banner on our website or through your browser settings.
Who We Share Your Personal Information With
We only share your personal information where necessary to run our business, fulfil your order, comply with the law or protect our business.
We may share information with:
website and ecommerce platform providers
payment processors
delivery and fulfilment providers
email marketing platforms
customer service tools
analytics providers
accountants, legal advisers or professional service providers
fraud prevention and security providers
HMRC, regulators or law enforcement where legally required
We only share the information needed for each provider to carry out their service.
International Transfers
Some of the companies we use to run our website, process payments, send emails or provide analytics may process personal information outside the UK.
Where this happens, we take steps to ensure your personal information is protected in line with UK data protection law. This may include using appropriate safeguards such as contractual protections or approved transfer mechanisms.
How Long We Keep Your Information
We only keep your personal information for as long as necessary for the reason it was collected, including to meet legal, accounting, tax or reporting requirements.
As a guide:
Order and transaction records
We may keep order, payment and transaction records for up to 6 years for tax, accounting and legal purposes.
Customer service emails
We may keep customer service messages for up to 3 years after the enquiry has been resolved, in case we need to refer back to the issue.
Marketing email records
We keep marketing email records until you unsubscribe, withdraw consent or ask us to remove your details where applicable.
Cookie and analytics data
Cookie and analytics data is kept for the period set by the relevant cookie, analytics provider or website platform.
Return, refund or complaint records
We keep return, refund and complaint records for as long as needed to deal with the matter and protect our legal position.
We may keep information for longer if required by law, if there is an ongoing dispute, or if we need it to protect our legal rights.
Your Rights
Under UK data protection law, you have rights over your personal information.
These may include the right to:
ask for a copy of the personal information we hold about you
ask us to correct inaccurate or incomplete information
ask us to delete your personal information in certain circumstances
ask us to restrict how we use your personal information
object to certain uses of your personal information
ask us to transfer your information to another provider where applicable
withdraw consent where we rely on consent, such as for some marketing emails
To exercise your rights, please contact us at:
We may need to confirm your identity before responding to your request.
How We Protect Your Information
We take reasonable steps to protect your personal information from loss, misuse, unauthorised access, disclosure, alteration or destruction.
This includes using secure systems, trusted service providers and limiting access to personal information where appropriate.
However, no website or online service can be guaranteed to be completely secure. Please take care when sharing information online.
Children’s Privacy
Our website and products are intended for adults and are not directed at children.
We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us at:
Health and Skin Information
iLM Beauty sells skincare products, but we do not provide medical advice and we do not intentionally collect medical information.
If you contact us about your skin, skincare routine or product suitability, please avoid sending sensitive medical information unless necessary.
Any information you choose to share with us will only be used to respond to your enquiry.
Links to Other Websites
Our website may contain links to other websites, social media platforms or third-party services.
We are not responsible for the privacy practices or content of those websites. Please read their privacy policies before providing personal information to them.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time.
Any updates will be posted on this page with a new “last updated” date. Please check this page occasionally to make sure you are happy with any changes.
Complaints
If you are unhappy with how we use your personal information, please contact us first so we can try to resolve the issue.
Email: hello@ilmbeauty.com
You also have the right to complain to the UK Information Commissioner’s Office, which is the UK regulator for data protection matters.
Website: ico.org.uk